CiRCLE was formed in October, 2003 by brothers Jeremy Heath-Smith and Adrian Smith as an independent software developer and publisher. The company creates original video games for a variety of platforms and also publishes interactive DVD games based on popular sports and entertainment brands and properties.

Jeremy and Adrian share over 40 years’ experience in the leisure software industry and are the original founders of Core Design (1988). Core was responsible for the creation of one of the world’s most successful games franchises: ‘Tomb Raider’, featuring Lara Croft.

In early 2004 CiRCLE entered into a global publishing agreement with Capcom for its first games title ‘Without Warning’. The deal also marked a significant milestone in Capcom’s history as ‘Without Warning’ was the first title the company had ever signed from a European developer. Development of the action/shooter (PlayStation 2 and Xbox) commenced mid 2004 and the game was released October 2005.

During this period CiRCLE also explored new areas of growth within the leisure software industry. Identifying interactive DVD as a key opportunity, the company set up an interactive DVD division to research and develop the format.

Throughout 2005 and 2006 CiRCLE entered licensing agreements and collaborated with the likes of FIFA, Eurosport, Discovery and Dreamworks to create and publish DVD games. The company’s first release ‘Now That’s What I Call a Music Quiz’, was released December 5th 2005 and sold over 500,000 units, making it the best-selling music DVD game of all time.

The ‘Now Quiz’ was followed in May 2006 with the release of the official FIFA World Cup DVD game - and the announcement of a licensing deal with FremantleMedia for games based on the TV game-show classics ‘Blockbusters’ and ‘The Price is Right’. CiRCLE also collaborated with Sony BMG to develop the ‘No. 1 Hits’ and ‘Now Magazine Ultimate Celeb Quiz’ interactive DVD games during this period. All four titles were released November 2006.

CiRCLE’s internal development teams are groups of highly skilled and experienced game developers sharing a vast collective knowledge across games hardware and software. Their experience, development methodology and desire to push the boundaries of creativity and technology are the company’s most valuable asset.