CiRCLE ANNOUNCES EXCLUSIVE NORTH AMERICAN
DISTRIBUTION DEAL WITH SBG/b EQUAL
Date:
13.02.2006
CiRCLE today announces a deal with US game company SBG/b EQUAL for
the distribution of its entire range of DVD games in North America.
Derby (England) developer / publisher CiRCLE has some 10 DVD games
scheduled for release throughout the year, all of which are linked to
highly recognisable, mass-market brands including the Discovery Channel,
Discovery Kids, the National Basketball Association (NBA), Eurosport,
FIFA and FIFA World Cup.
SBG / b EQUAL has quickly established itself as a leader in North
America with both a comprehensive distribution network and strong
catalogue of over 50 board and DVD
Games (www.bequal.com)
CiRCLE’s strategy is focused on publishing highly interactive DVD titles
with value-added gameplay features and competitive playing arenas that
keep score and allow the entire game to be played out on-screen. The
company’s first entry into the DVD games market, ‘Now That’s What I Call
a Music Quiz’, reached the number one position in the UK retail charts
shortly after its release on Dec 5th 2005 and has now sold in excess of
500,000 units. Commenting on the partnership, CiRCLE
C.E.O. Jeremy Heath-Smith says: “We are delighted to announce this
co-venture and have no doubt that SBG / b EQUAL’s experience and focus
in this exciting product sector will maximise our sales potential in
North America. We have a frenetic release schedule planned for the
coming months with titles such as NBA and Stormbreaker scheduled to
perform specifically well in the US marketplace. We certainly look
forward to working with them.”
Mark Sutcliffe, CEO of SBG / b EQUAL adds: “We are delighted to expand
our publishing and distribution arm with the addition of CiRCLE. Their
line-up will make a great addition to our existing game slate and we are
confident that their long history in game development and similar focus
on interactive games will result in a highly successful collaboration
between both companies.”
Contact
CiRCLE
Susie Hamilton – PR & Marketing Manager
susie@circle-studio.com
Tel 01332 545040
York House, Stephenson’s Way, The Wyvern Business Park, Derby DE21 6LY
Tel + 44 (0) 1332 545040 Fax + 44 (0) 1332 545041
Bender/Helper Impact PR Agency
Jonalyn Morris – SBG/b EQUAL Account Manager
310-473-4147
jonalyn_morris@bhimpact.com
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