Hill & Knowlton CiRCLE in on the DVD games market
CiRCLE plc hires Consumer Tech &
Entertainment at Hill & Knowlton as their retained agency
Date:
24.01.2006
London, UK, 24th January 2006 – Hill & Knowlton today announces
that is has been appointed by CiRCLE as its PR agency in the UK.
CiRCLE is an independent software developer and publisher
specialising in DVD games based on well known sports, media and
entertainment brands. Titles typically feature hundreds of randomised
trivia and general knowledge questions based on video clips, pictures,
audio and sound. The games are designed to test players’ knowledge in an
entertaining environment, often including mini-games and puzzles to add
to the interactive experience.
Having already sold over 400,000 units of their first title ‘Now That’s
What I Call A Music Quiz’, outstripping all other DVD games released in
2005, CiRCLE is heading for a bumper 2006 after securing licensing for
other mainstream titles including 2006 FIFA World Cup™, The Discovery
Channel, Discovery Kids, Eurosport, NBA and CSI.
Hill & Knowlton will be responsible for driving awareness and promotion
of these titles, immediately beginning an aggressive consumer relations
campaign for the first releases due in April this year.
Susie Hamilton, PR & Marketing Manager of CiRCLE said: “We believe Hill
& Knowlton has the right expertise and resources to create awareness and
place CiRCLE at the forefront of the consumer’s minds. We were looking
for an agency who not only understood the market, but could understand
the brand and drive awareness, something that H&K demonstrated very
well, both in their thinking and overall strategy. We feel that H&K has
the passion and understanding to position CiRCLE and our properties as
market leaders.
Sam Clark, Managing Director of Hill & Knowlton’s Consumer Tech &
Entertainment team said: “With our ever growing experience in the
entertainment market, we are delighted with the addition of CiRCLE. It
is an extremely exciting time for the DVD games sector and we are
looking forward to the challenge of driving awareness of CiRCLE’s titles
to the mass market.”
- ENDS -
About H&K
Established in 1927, Hill & Knowlton, Inc. (www.hillandknowlton.com)
is a leading International public relations and public affairs firm
headquartered in New York, with 73 offices in 39 countries as well as an
extensive associate network. The agency is part of WPP Group, plc
(NASDAQ: WPPGY) (www.wpp.com), one of
the world’s largest communications services groups. WPP Group provides
services to local, multinational and global clients, including more than
300 of the Fortune Global 500.
H&K Consumer Tech and Entertainment (www.hillandknowlton.co.uk/consumertech)
has been servicing companies selling or using technology to reach the
consumer marketplace for four years. The team has a legacy of excellence
combining niche expertise with multi-specialist resources and has worked
across high profile and innovative brands including HP, TomTom, Dating
Direct, I Want One Of Those.com and AOL.
About CiRCLE
Circle is an independent software developer based in Derby, England.
Founded in October 2003 by brothers Jeremy Heath-Smith and Adrian Smith,
the company creates original games for current / next generation games
consoles as well as publishing DVD games on well known sports, media and
entertainment brands. For
further enquiries, please contact the following:
Hill & Knowlton Consumer Tech & Entertainment
Steve Marks
Tel: +44 (0)20 7413 3148
smarks@hillandknowlton.com
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