NOW MUSIC QUIZ BREAKS 400,000 UK SALES BARRIER!
Date:
04.01.2006
UK sales figures confirm that CiRCLE’s first DVD game ‘Now That’s What I
Call A Music Quiz’ (released December 5th) has now sold over 400,000
units, outperforming all other titles released quarter 4 2005, including
‘Who Wants To Be A Millionaire 3’.
The NOW quiz game topped Amazon’s Hot 100 DVD chart pre-Christmas and is
currently holding a very comfortable number 1 position in the UK DVD
game retail sales chart. Developed by CiRCLE and marketed/distributed
via Virgin, EMI and Universal, the title was backed by a heavyweight
marketing campaign including TV advertising on prime time slots such as
Who Wants to be a Millionaire, GMTV, Coronation Street and Record of the
Year. An extensive national PR campaign also supported its release with
editorial and competitions featured in mainstream media throughout
November and December 2005.
Featuring advanced levels of interaction, single and multi-player modes
and three different game-types, the NOW DVD game represents real
gameplay value. Over 1500 questions are selected from five different
musical decades and three difficulty levels. Tutorial commentary is
provided by veteran DJ Mark Goodier and all content originates from
Virgin, EMI and Universal’s vast catalogue of musical assets.
Questions are based on music video clips, album covers, pop culture and
artist photographs; by answering correctly, players climb the virtual
music charts on-screen - no pen or paper is required, just the DVD
remote control. CiRCLE’s original programming also provides further
interactivity via random elements and special challenge questions as
players near the number one position.
The NOW Quiz title is CiRCLE’s first game to be released on the DVD game
format; confirmed titles for the first quarter of 2006 include games
based upon Discovery Channel, Discovery Kids, Europsort , NBA and FIFA/FIFA
World Cup.
Contact
CiRCLE
Susie Hamilton – PR & Marketing Manager
susie@circle-studio.com
Tel 01332 545040
York House, Stephenson’s Way, The Wyvern Business Park, Derby DE21 6LY
Tel + 44 (0) 1332 545040 Fax + 44 (0) 1332 545041
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