NOW THAT’S WHAT I CALL A MUSIC QUIZ’ SELLS 300,000
UNITS IN 3 WEEKS!
Date:
20.12.2005
CiRCLE’s ‘Now That’s What I Call A Music Quiz’ DVD game (released
December 5th) is on track to sell in excess of 300,000 units
pre-Christmas.
UK retail figures up to (and including) Saturday 17th December are
reporting a cumulative total of 192,692 units. The game has since sold a
further 30,783 units and is scheduled to sell another 120,000 copies
before Christmas – making a total of over of 300, 000 during it’s first
three weeks of release! The game topped Amazon’s Hot 100 DVD chart last
week before selling out of stock; it currently resides at the number 2
position.
Developed by CiRCLE and marketed and distributed via Virgin, EMI and
Universal, the chart-topping music quiz has been backed by a heavyweight
marketing campaign including extensive TV advertising on prime time
slots such as Who Wants to be a Millionaire, GMTV, Coronation Street and
Record of the Year (Saturday December 10th). An extensive national PR
campaign has also supported its release - with editorial and
competitions featured in mainstream media such as the Sun-online, Smash
Hits, TOTP magazine, Lads Mag, Woman's Own, Sugar and Bliss throughout
November and December.
‘The Now That’s What I Call A Music Quiz is a corker that will provide
enough entertainment to help you digest seven or eight pounds of dry
turkey and sprouts… ‘Now That’s What I Call A Music Quiz’ is finally a
music quiz worthy of the name’ says top UK DVD reviews site, DVD
Reviewer.
The game features advanced levels of interaction, single and
multi-player modes and three different game-types: ‘Top 20’, ‘Top 40’
and ‘I-Spy’. The title also features single and multi-player modes and
three different game-types: ‘Top 20’, ‘Top 40’ and ‘I-Spy’. Over 1500
questions are selected from five different musical decades and three
difficulty levels. Tutorial commentary is provided by veteran DJ Mark
Goodier and all content originates from Virgin, EMI and Universal’s vast
catalogue of musical assets.
Questions are based on music video clips, album covers, pop culture and
artist photographs; by answering correctly, players climb the virtual
music charts on-screen - no pen or paper is required, just the DVD
remote control. CiRCLE’s original programming also provides further
interactivity via random elements and special challenge questions as
players near the number one position.
The NOW Quiz title is CiRCLE’s first game to be released on the DVD game
format; confirmed titles for the first quarter of 2006 include games
based upon Discovery Channel, Discovery Kids, Europsort , NBA and FIFA/FIFA
World Cup.
Contact
CiRCLE
SUSIE HAMILTON
susie@circle-plc.com
Tel: 01332 545 040
CiRCLE plc, York House, Stephenson’s Way, The Wyvern Business Park,
Derby DE21 6LY
www.circle-plc.com
VIRGIN/EMI
SOFA PR
SIMON WARD
sofapr@mac.com /
sofapr@gmail.com
Tel 07970 551 283/ 0208 771 5354
5 Haynes Lane, London SE19 3AN
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