CiRCLE CREATES INTERACTIVE MUSIC DVD FOR ‘NOW’
Date:
31.10.05 CiRCLE confirms details of its collaboration with Virgin,
EMI and Universal for the ‘NOW THAT’S WHAT I CALL A MUSIC QUIZ’ DVD
game.
‘NOW THAT’S WHAT I CALL MUSIC’ is the biggest compilation label in the
UK/US music business, having sold over 50 million copies worldwide. The
brand crosses virtually every musical style from the 1950s to the
present day and has also penetrated the DVD market with video
compilations released in 2004 and 2005.
CiRCLE’s collaboration with the label is an exclusive profit-sharing
agreement with the two ‘NOW’ partners EMI and Universal Music. The deal
allows CiRCLE to create a series of ‘NOW’ iDVD games, the first to be
released December 5th via Virgin/EMI/Universal
The ‘NOW’ iDVD comprises around 1500 randomised pop trivia questions
based on music video clips, album covers, pop culture and artist
photographs. Tutorial commentary is provided by veteran DJ Mark Goodier
and all content originates from Virgin, EMI and Universal’s vast
catalogue of musical assets.
The title offers single and multi-player modes and features three
different game-types: ‘Top 20’, ‘Top 40’ and ‘I-Spy’. Questions are
selected from nine different musical decades and three difficulty levels
- and as well as answering correctly, players must use tactics in order
to climb the virtual music charts on-screen. CiRCLE’s original
programming also provides further interactivity via random elements and
special challenge questions as players near the number one position.
CiRCLE CEO, Jeremy-Heath Smith comments: ‘Interactive DVD is an ideal
format for us to showcase the diversity and high quality of the ‘NOW’
brand. Our collaboration with Virgin/EMI and Universal will provide
highly entertaining and sociable quiz games that can be enjoyed by the
whole family.’
Steve Pritchard, Co-Managing Director of EMI Television adds: ‘Circle
is at the forefront of this exciting new technology and their treatment
of the NOW brand looks set to provide music fans with a highly
entertaining test of their pop knowledge. We have every confidence that
our collaboration will result in chart-topping products.’
Contact
CiRCLE
SUSIE HAMILTON
susie@circle-plc.com
Tel: 01332 545 040
CiRCLE plc, York House, Stephenson’s Way, The Wyvern Business Park,
Derby DE21 6LY
www.circle-plc.com
VIRGIN/EMI
SOFA PR
SIMON WARD
sofapr@mac.com /
sofapr@gmail.com
Tel 07970 551 283/ 0208 771 5354
5 Haynes Lane, London SE19 3AN
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